Using of Mascot as Marketing Tools
| Mascot can be a person, animal, or object which we believed it bring the good luck. Normally used by sport team, sport events (as Olympic game), or corporate. |
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| Mascot costume or Costume character is a lively representation of your product, service, and corporate identity. Mascot’s personality can be created to match the way you want your product to be perceived (such as tough mascot’s personality to present product durability). Mascot make your product to be distinguish from all of your competitor with its lively and cheerful character. |
When you should use Mascot?
| New product introduction |
Using mascot in your introduction events will attract the public and media journalist. Enhance your brand awareness and memorable. |
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| Trade Exhibition / Fair |
Attracted people to your boot. Bring goodwill and more friendly atmosphere to your boot. |
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| Promotional Campaign |
Using mascot in your TV campaign together with any in-store sales promotion. |
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| Public Relation Campaign |
Have the mascot participate to any of your Social contribution events, community activity, sport events and parade will establish a strong reputation and boost company exposure. |
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